The Ultimate Guide to the 2026 PGA Show: GBR’s 25 Must-Visit Booths in Orlando
A practical, operator-focused walkthrough of the companies, products and technologies shaping PGA Show week — from range economics and club operations to apparel, sourcing and hard goods.
Good morning, GBR family!
The PGA Show 2026 officially begins today at the Orange County Convention Center, with Demo Day and education sessions opening on Tuesday, January 20, followed by full show-floor hours from Wednesday through Friday. Across previews and trade coverage, the dominant theme is measurable efficiency: higher revenue per square foot, better bay and tee-sheet utilization, smarter retail, and technology that removes friction rather than adds complexity.
With that lens, we have curated a short list of what the Golf Bizz Review community shouldn’t miss this week.
Good luck to everyone lucky enough to be in Orlando — have a productive and insightful week.
DOWNLOAD · GBR WALKING GUIDE — PGA SHOW 2026 (PDF)
THE BIG THEMES LIKELY TO DEFINE THIS YEAR’S SHOW
1) The PGA Show is widening beyond golf — deliberately.
Organizers are explicitly positioning 2026 as a “new era,” with expanded programming and new partnerships, notably Racquet Sports at the PGA Show and an enlarged Fitness, Health & Wellness Pavilion. This matters because it mirrors what many multi-amenity properties are already doing: bundling experiences, diversifying programming, and monetizing the facility throughout the day — not just during peak tee times.
2) “Hands-on testing” is being productized into a broader operator experience.
Two show-floor features are being emphasized as the working zones of PGA Show Week: Demo Day as the outdoor testing kickoff (Jan. 20), and The Range (redesigned) as an integrated equipment-and-technology testing environment, supported by the Range Performance Center programming track.
3) The Innovation District is being positioned as a discovery engine, not a side show.
The PGA Show is putting structural weight behind product discovery through the New Product Zone (nearly 100 market-ready innovations) and Inventor’s Spotlight (approximately 50 independent inventors).
4) Connected devices and AI are moving from consumer novelty to operator utility.
Trade coverage increasingly frames launches around connectivity, data flow, and workflows — devices and software that integrate into how facilities actually operate, rather than standalone tech experiments.
5) Operator software is being pitched as “the new plumbing.”
Tournament and league management, pace-of-play intelligence, communications, and reporting are now treated as infrastructure — the stack that determines whether a facility can scale events and segments without scaling staff headcount at the same pace.
GBR “25 BOOTHS WORTH YOUR TIME” — PGA SHOW 2026
1) Inrange — 📍 Booth 713
Revenue-per-bay thinking and multi-customer range utilization.
2) Club Pilot — 📍 Booth 3191
SMS, AI concierge, and member-app stack designed to reduce repetitive calls and inbox dependency.
3) Live Tourney — 📍 Booth 3513
Tournament operations built for speed (QR entry) and reduced staff workload.
4) Clubhaus — 📍 Booth 2484
“No-POS” on-course ordering layer: F&B capture without rebuilding infrastructure.
5) Next Round — 📍 Booth 2454
Trade-in workflow and staff incentives treated as a structured retail system.
6) myvicto (myputter) — 📍 Booth 1018
Engineering-first putting story with deep customization.
7) CLIX — 📍 Booth 1798
Simple, demo-led accessory that solves a universal on-course friction point.
8) T&S Medals and Insignia — 📍 Booth 3293
Premium recognition and awards positioned as part of the club experience stack.
9) Dunning Golf — 📍 Booth 6156
Layering-as-system: apparel built around real round conditions and sell-through logic.
10) GN Collection — 📍 Booth 5957
Merchandising clarity through consistent fabric stories and predictable fit.
11) Functional Fabric Fair – Winter Edition — 📍 Tangerine Ballroom (Jan. 21–22)
Sourcing embedded into PGA Show week for apparel and product teams.
12) Golf Genius — 📍 Booth 3113
Tournament and event operations positioned as core infrastructure.
13) Jonas Club Software — 📍 Booths 3629 / 3625
Back-office “plumbing” and club-management workflows.
14) Garmin — 📍 Booth 1501
Launch-focused stop; booth programming often signals where the story is.
15) Bridgestone Golf — 📍 Booth 1529
Ball innovation framed around playing conditions and fit logic.
16) Club Car — 📍 Booth 3329
Fleet, mobility, and logistics as part of the facility operations stack.
17) Uneekor — 📍 Booth 2143
Highly programmed booth experience; a consistent signal stop for product storytelling.
18) On-Pin — 📍 Booth 2585
Pace-of-play and course intelligence positioned for operator utility.
19) Bobby Jones / Sunice — 📍 Booth 7387
Clear apparel merchandising moment with explicit booth focus.
20) PING — 📍 Booth 742
Major hard-goods anchor with broad buyer relevance.
21) Callaway Golf Apparel — 📍 Booth 6259
Softgoods buy stop, distinct from the launch-monitor noise.
22) Spark Golf — 📍 Booth 3409
Participation and leagues positioned as demand-generation infrastructure.
23) Srixon / Cleveland Golf — 📍 Booth 1243
Hard-goods presence with clear directory placement.
24) RUNNER Putters — 📍 Booth 919
AI-driven putter fitting with modular, adjustable balance.
25) Gozo Golf — 📍 Booth 3247
Electric golf push carts designed around accessibility and ease of use, featuring auto-follow, remote control, and a pneumatic spring folding system. A Canadian-built hardware play focused on making walking golf simpler, smarter, and more affordable.
THREE MOMENTS WORTH ANCHORING YOUR WEEK AROUND
Below is a show-floor and show-week plan built around the real 2026 priority: making the operation work better — and using time intelligently.
This section focuses on non-booth anchors and off-floor moments that materially improve how the rest of the week performs.
PRE-FLOOR INTELLIGENCE (BEFORE MEETINGS BEGIN)
Golf Industry Bootcamp (Tuesday, Jan. 20)
An intensive, classroom-style format held before the exhibition floor opens. Best used as a compression tool: regulatory shifts, technology framing, and operational benchmarks absorbed early — so booth conversations later in the week are sharper and more selective.
APPAREL SIGNAL READING (FAST, CONCENTRATED)
Fashion Show & Industry Reception (Wednesday, Jan. 21 · The Retreat)
The fastest way to absorb where apparel is actually moving for 2026: silhouettes, fabrics, layering logic, and merchandising direction — all in under an hour. Also one of the most efficient early-week reconnection points with peers and buyers.
RELATIONSHIP GRAVITY (AFTER TWO DENSE DAYS)
Winter Jam (Thursday, Jan. 22)
A deliberately informal, relationship-heavy evening that functions as a pressure-release valve. Less about product discovery, more about reinforcing conversations already in motion — often where real follow-ups are decided.
OTHER USEFUL LINKS
For planning and on-the-ground logistics, these official resources remain useful:
Outstanding curation here. The efficiency angle is spot on, treating pace-of-play intelligence and tournament software as infrastructure rather than bolt-ons makes so much sense for facilites trying to grow without blowing up staffing. The connectivity shift from novelty to actual operational utility is where the next few years get intersting.